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Awareness creation key to addressing global climate change

Awareness creation on climate change is key to understanding the nature, cause and consequences of global climate change.

Many kinds of research based on surveys of public opinion on climate change have been conducted on public perception and revealed many people don’t understand the science of climate change and more likely not aware of the nature, causes, and consequences of climate change.

Therefore, acquiring and employing factually correct knowledge is critical in the understanding climate change

A World Bank study in 2008 found that an estimate of 61% world population was aware of climate change with developed countries more aware than developing countries, Africa being the least aware.

Awareness translates to concern and therefore those aware of climate change perceive it as a greater threat to human livelihood and are more likely to adopt mitigation and adaptation measures to cope with the adverse effects.

Many factors determine awareness of climate change globally, education tends to be the single strongest predictor of public awareness of climate change. However, in some instances like the United States of America, key predictors are civic engagement, communication access, and education.

In contrast in China, climate change awareness is most closely associated with education, proximity to urban areas, and household income.

In Africa, the level of understanding of climate change and its impacts is very low. This, therefore, calls for a focused awareness campaign that simplifies science and climate change in a language that is understandable by all segments of society.

This helps the country’s preparedness for potential impacts of climate change and hence establishing a focused and comprehensive in managing the associated risks of climate change.

Effective climate change communication is a critical component in tackling the adverse impacts of climate change. It involves the right information getting to the right persons in the right order to facilitate accurate decision making and right innervations, hence promoting effective and successful adaptation and mitigation measures among the stakeholders.

Media plays an important role as a platform for information sharing, dialogue, and debate. The message on media platforms plays a critical role in influencing people’s perceptions of social issues.

Therefore, choosing the appropriate communication channel with a tailored message is likely to reach and actively engage a specific audience to effectively understand the message on climate change being communicated.

In conclusion, as people become more educated and begin to experience more unusual weather patterns, concerns about climate change are likely to increase across the globe and therefore take up actions to mitigate and adapt to the associated risks of global climate change.

Also read,

End fossil fuel investment to meet climate goals; IEA says

A third of global food production threatened by climate change

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